
Ed Richards
Chief Financial Officer and Finance Director

Modern Parenting Hub
We're more than a marketplace or a fair. We're your modern village—curating the very best for you and your little one.
Where it all began and where we are heading
Founded with a vision to simplify the beautiful, complex journey of parenthood, One Fine Baby was born from a simple observation: parents deserve more than just products; they deserve a community they can trust.
What started as a single boutique expo in Sydney has grown into Australia's largest parenting destination. Today, we bridge the gap between world-class brands and the parents who need them, through both our renowned physical events and our expertly curated digital platform.
We spend thousands of hours testing prams, swaddles, and pumps so you don't have to. Our mission remains unchanged: to be the most helpful, stylish, and trusted companion for your modern village.
12+
YEARS EXPERIENCE
500k+
PARENTS GUIDED

The people behind One Fine Baby

Chief Financial Officer and Finance Director

Head of Digital Operations

CEO and Co-founder
Job Title
Experience the curation in person with expert advice and exclusive deals
The best pram for a newborn has a flat recline or compatible bassinet, AS/NZS 2088 compliance, and capsule compatibility. Our 2026 top pick is the Bugaboo Fox 5.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.